European Funds KED - UMK - EU ESF
Academia Copernicana
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Netnographic research on social movement campaigns on YouTube as an area of the empowerment of people with disability.

Investigator

Title of the project Netnographic research on social movement campaigns on YouTube as an area of the empowerment of people with disability.
Primary and secondary scientific disciplines Education, sociology
Description of the project Characteristics and main objectives of the research project:

  The main research question is: How do social campaigns on YouTube empower people with disability?

  In order to obtain the answer to the main question, I will conduct a netnographic study based on the analysis of the social campaigns on YouTube for people with disabilities.

  Time of data collection: 24 months

  The technique of data collection: netnographic observation

  This project contributes to increasing the level of knowledge on the needs and social and educational opportunities of adults with disabilities. The collected data may be useful both in theory (analysis of psychological empowerment  and the impact of the campaigns on social inclusion) and in practice (creating appropriate social and an educational system adapted to the emotional and social learning conditions of people with disabilities).

The project is conducted in cooperation with: –

Principal supervisor: Assoc. Prof. Beata Borowska-Beszta
Subsidiary supervisor: dr Tomasz Leszniewski
Foreign scientific advisor: Professor Mark Sherry